Case Studies

A unique LinkedIn for lawyers – UX & UI Design

When we talk about social networks, we all surely know brands such as Facebook, Instagram, LinkedIn or Twitter. But what if there’s a need to use a specialized portal for a specific professional group (for example “Reddit” for people from the cryptocurrency industry)?

The following case study describes a two-week project process during which we have created a complete social platform tailored to the needs of a very specific target group – lawyers. Due to the fact that we are bound by the confidentiality agreement, the name of the project has been changed and the design we have created has been modified accordingly.

Client
lawyers from Great Britain
Objective
designing a specialized social platform for lawyers
Cooperation period
March 2018
Number of sprints
2
The number of people in the project
2

Project context

The subject matter of the project and the legal sector are extremely complicated, which is why the project began with inviting a client from London to our office in Krakow. Direct contact with the client allowed us to better understand the environment in which he operates, and also gave us the opportunity to get to know each other better and establish positive relationship with him.

During the all-day workshops, we worked on many necessary aspects that allowed us to efficiently start the platform design. We created the information architecture and arranged a specific flow, depending on the importance for the client and the target group. This was necessary due to the very short duration of the project, because our most important goal was to provide a complete project that can be presented to investors. In addition, we have analyzed individual user paths to maximize the usability of the platform. At the end of the workshop, together with the client, we determined which functionalities will be necessary for MVP (Minimum Viable Product) and we have prepared some preliminary sketches of the platform.

During the workshop, we established:

  • work priority
  • principles facilitating cooperation, which were exceptional due to the presence of the client in our office
  • common expectations regarding the project
  • action plan for the next two weeks

In addition, we found out:

  • who’s the persona
  • what does the legal industry look like from inside
  • what problems do potential users have
  • what are their expectations when looking for a job 
  • what is the unique proposition of the value of the proposed solution

Tools used:

  • Lean Canvas
  • Persona
  • Customer Journey
  • draw.io

Do you want to use these tools yourself? You can find them in our library: https://bit.ly/lean-tool-library

Sprint 1: Precise definition of the content of individual flows, division of designer’s work and start of designing

There came a point when we had to start designing the look of the platform. We had only two weeks to finalize the project and the number of screens to be made was so large that there was a need to involve two designers.

Due to the time limitation we did not have the possibility to create specific mockups. Most of them were limited to quick, basic sketches, which we verified regularly with the client and on their basis we immediately created the final design.

The assumption during the creation of the design was first and foremost to provide investors with planned functionalities in a modern and accessible way. Thanks to constant and very effective cooperation with the client, we were able to quickly and effectively create new screens. His presence also allowed us to complement the design with real data, which had a significant impact on the subsequent presentation of the platform.

The style guide we created (a set of standard graphic elements, a list of colors, fonts, their use and design principles that are to be applied globally, so that the design is properly ordered) was constantly refined in connection with the introduced changes. Additional modules were created, functionalities were added on individual screens, which required modifications to ensure that the whole was consistent and best suited to the legal industry.

Tools used:

  • Sketch
  • inVision
  • piece of paper, pencil

Sprint 2: Iteration of the process, finalization of designs and preparation of all materials for the purpose of presenting them to the investors

While designing, many parts of the platform underwent a change. There appeared other necessary functionalities that had to be included in the already existing paths. It required us to work not only on the appearance of individual screens, but also on adapting them in terms of usability.

Thanks to the good organization of work, we were able to introduce all changes on a regular basis, without disturbing the previously agreed work schedule.

After we finished working on the screens, the time has come to polish up their appearance. All of the prepared projects had to look as good as possible, despite of the fact that we worked on them for only two weeks and they were often created on a very fast pace.

Finally, we have provided everything necessary to allow our client to present their product and its functionalities to potential investors without any problems.

Summary of the project in numbers and more

140

hours of designing

45

screens

2

days of workshops

In order to design useful products, you first need to understand the customer, their needs, goals and values they want to deliver to their customers. Only then we are capable of creating solutions that will make it possible to generate real profits for our clients in the future.

To summarize our work:

Within 2 weeks we were able to create a complete platform project aimed at legal sector which was previously unknown to us. Complete not only from the design, but also from the UX perspective.

However, it must be pointed out that 2 weeks is definitely not enough time for such a complex project. Despite all efforts, you can certainly find things that we could do better, but what was important to us was to provide the customer with the best possible value in such a short time. What can be confirmed by the creation of a product ready to be presented to the investors.

Thanks to the fact that we work using the Lean methodology, despite many difficulties, we were able to react, introduce changes and streamline the design process. It gave us the opportunity to deliver a product that met client’s expectations and implemented the goals defined at the beginning of the process.

Project team, i.e. who was responsible for what

Author of the Case Study

Paweł Nawara Lean UX & UI Designer w Project: People
From an early age, he has been associated with design in its broadest sense. He has worked on graphic designs of various types (websites, mobile applications, social media, DTP). For two years he has been the best at Lean UX & UI Design.

He works on innovative projects, often solving complex problems. He is involved in every stage of the process. From the initial idea and discussions with the client, through the entire design process, to cooperation with developers on the final implementation of the product.

Strongly involved in various social activities and events (Juwenalia UEK, DesignWays Conf). An active member of a student organization - NZS UEK, where he helps young people and develops students through mentoring or training.

Other members of the team

Tomasz Osowski UX & Service Designer, organizator DesignWays Conf
He helps companies create an excellent user experience while ensuring the profitability of their business. His idea is to create products and services that are needed and bring satisfaction to both customers and business owners.

Certified Coach of Business and Personal Development, Certified Moderator of Design Thinking. Entrepreneur for 6 years and sincerely in love with Lean methodology. He always tries to deliver the product to the market as soon as possible with the smallest capital expenditure.

He has cooperated with companies such as: T-mobile, Ecard, inPost, ING, Nationale Nederlanden, Brainly, Publicis, Netguru.

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