Case Studies

Business training courses for startups and entrepreneurs on the example of the EIT Digital Venture Program

Context of the training project

 

Krakow Technology Park is an institution well known and popular not only in the Małopolska region, but actually throughout Poland. They support companies where, as they say, they have the greatest potential. They are known for such initiatives as:

  • Digital Dragons, the largest conference dedicated to the game sector in this part of Europe,
  • SpaceUp BSA, the accelerator for startups dealing with satellite data,
  • KPT ScaleUP, acceleration program aimed at supporting technological startups offering innovative solutions for Polish Industry 4.0.

In 2020, KPT took up another challenge, which was to work with EIT Digital, the European innovation ecosystem, on the EIT Digital Venture Program project, an international pre-acceleration program to support innovative deep tech start-ups at the early stages of development.

Krakow Technology Park invited us to co-create the program, as trainers to conduct a series of business workshops for startups.

Difficulties and challenges the client faced:

  • organizing a series of training courses for startups in a remote model,
  • designing the program to provide startups with the greatest value possible,
  • adapting the content to people from different countries, with different knowledge and experience.


Process of cooperation on business training courses for entrepreneurs and start-ups

Throughout our cooperation we conducted 5 dedicated business training sessions, which have been adapted to the nature of remote working.

We have conducted training courses on:

  • the introduction to the business model on the example of Lean Canvas,
  • validation of business hypotheses,
  • competition analysis,
  • business models and diversification of revenue sources,
  • marketing and sales funnel.

Moreover, each startup had the opportunity to hold individual consultations with us on subjects concerning the above mentioned workshops.

Client
Krakow Technology Park
Goal
Carrying out a series of business trainings and consultations during the EIT Digital Venture Program acceleration program for startups in Poland
Period of cooperation:
June and July 2020
Number of stages:
5
Number of people in the project:
4

Training 1: Lean Canvas


The first workshop we conducted was based on defining a business model by startups. We used a very popular tool, which is
Lean Canvas.

The aim of the workshop was not only to complete the aforementioned canvas, but to determine the hypotheses and validated knowledge in the first place. This classification is crucial for the further activities of the startup.

The workshop was extremely practical. The participants finished the workshop with complete Lean Canvases, homework and a plan for the next few days, during which they will validate their hypotheses. But first… they had to find out how to do it.

The workshop was led by Joanna Ostafin.

Training 2: How to validate business hypotheses?


The workshop on validating business hypotheses is one of the most relevant we conduct. It focuses on one of the most important issues for us when it comes to product development, strategy and business development in general, namely
research with the users.

The workshop on Lean Canvas taught us how to identify what is a fact and what is an assumption. During the workshop we learned how to validate business hypotheses.

We worked on real-life examples of Project: People, but also on startup cases, of course.

Furthermore, we have:

  • designed scenarios for in-depth interviews, 
  • discussed the most common mistakes,
  • defined good practices.

The workshop was led by Grzegorz Górzyński.

Training 3: Competition analysis

Competition analysis is one of the key elements of the strategy we design for our clients. The question is not whether or not we should do it, but rather how to do it effectively. And this is the issue we focused on.

We have worked out a theory on the types of competition. Together with the participants of the workshop, we have listed the companies that they think are their competitors, in order to validate this later on.

It couldn’t have been done without presenting:

  • the elements worth analyzing,
  • good practices of competition analysis,
  • the most common mistakes.

We finished the workshop by describing the tools that are worth using during such analysis.

Hear more about the competition analysis in our podcast – Stay Tuned!

The workshop was led by Grzegorz Górzyński.

Training 4: Business models and diversification of revenue sources


An interesting fact is that we didn’t initially plan on running workshops on business models and diversification of sources of revenue.

After getting to know the attendees better and speaking to KPT representatives, we agreed that the workshop should be tailored more to the needs of the startups themselves and their level of development.

And so we focused on business models and diversification of sources of income (which was particularly important considering the coronavirus situation we all were facing).

We started by checking how well the participants knew the business models. We also completed the stage where we generated ideas for potential sources of revenue.

The theory during which we discussed several dozen of various business models and sources of revenue played a significant role. This knowledge was utilized by the attendees – during the exercise – to implement specific models in their startups.

The workshop was led by Grzegorz Górzyński.

Training 5: Marketing funnel


The powerful ending of our training series was a workshop on one of the most important elements of strategy and marketing, which is the marketing funnel.

The training session started with an open question regarding shopping habits and decisions. We went through the theory of classic and more modern marketing funnels, with the addition of interactive and exercise elements, of course.

What is AIDA? What questions does TOFU, MOFU and BOFU answer? How does the funnel of… Project: People look like? The answers to all these questions appeared in the presentation by Beata Mosór-Szyszka.

The workshop was led by Beata Mosór-Szyszka.

Consultation


Each startup that attended the program had the opportunity to have a total of more than 4 hours of consultations with us, during which we discussed topics from the following areas:

  • business models,
  • UX,
  • marketing,
  • sales,
  • strategy.

There are many advantages of organizing such consultations. 

First of all, startup founders have the opportunity to discuss specific problems that bother them and that cannot be dealt with during the workshops.

Furthermore, we can adapt the consultation to the situation of a particular startup and the level of development. It is not uncommon for us to work together on issues related to the marketing funnel, questions for in-depth interviews or conclusions from competition analysis.

You can hear about the art of organizing remote workshops in one of the episodes of our podcast.

Summary of activities

7

Startups in the accelerator

7

Workshops conducted

26

Consultation hours

Tools for the organization of remote workshops


Remote workshops are not only a challenge in terms of their content. While organizing this type of event we cannot forget about the logistics, especially those related to the tools we use!

While organizing the business workshops we utilized the following tools:

  • Miro – one of our favourite online platforms. A virtual board for teamwork and beyond! One of our biggest discoveries this year.
  • Zoom – as a video conference platform. One of the features worth pointing out here is the Breakout Rooms, which allow workshop attendees to be assigned to separate rooms in which they can perform certain tasks on their own.
  • Google Sheets & Google Docs – extremely useful Google tools, which we use on a daily basis. We used the worksheets, for example, to produce competitive analyses.
  • Lean Canvas – a business model on 1 sheet of paper, designed for start-ups and early stage companies.

Our Joanna Ostafin is an expert on tools for remote and online work. She wanted to share her knowledge on this subject and that’s why she wrote an ebook “+25 to the workshop equipment”, in which she discusses a huge amount of useful tools, their purpose and remote workshops in a nutshell (structure, exercises, tools, script and tips & tricks).

Recommendation

However, those who took part in the workshop are likely the best to share their views 🙂

“A high dose of practical knowledge. Workshops with Project: People and KPT as part of the EIT Digital acceleration program significantly broaden business horizons on many levels; from competition analysis, through planning, to marketing and sales. Highly recommended!”

Bartłomiej Janowski, attendee of the program, CEO & Co-Founder of Vispec

“Expert services provided by Joanna, Beata and Grzegorz from Project: People during the EIT Digital Venture Program in a workshop model were delivered with due diligence and professionalism. The knowledge shared by the Project: People team is of high quality. I highly recommend working together with this company in the area of Lean UX, strategy and marketing.”

Maria Maciągowska, attendee of the program, Co-Founder of Grape

Project team, i.e. who was responsible for what

Author of the Case Study

Grzegorz Górzyński Lean Marketing Consultant & Strategist
Creates and helps clients develop their marketing and business strategies.

He has gained experience in NGOs, corporations, startups, SMEs and agencies, thanks to which he looks at business holistically. He has worked with Facebook Inc. on the Global Developer Circles project.

He has trained several hundred people in marketing, social media and validation of business ideas. He stood on the stage of, among others, Social Media Week Warsaw, BOSS Festival, PR Camp.

He loves Lean Startup approach, travel and good food.

Other members of the team

Beata Mosór-Szyszka CEO & Lean Strategist
Beata is a strategist, marketer and lean consultant with over 14 years of experience in the international market.

She helps companies create and/or optimize their business model, and translate it into effective strategies, tactics and specific actions. She is the author of Lean Marketing Sprint, a method for creating marketing campaigns, and Values Poker, a tool for working with values.

As a speaker Beata performs at Polish and international conferences (e.g. Lean Startup Days Paris, VC night by Viva Technology, Open Living Lab).

Beata also has experience in organizing and designing acceleration programs such as Google LaunchPad Warsaw & WARP by Deutsche Telekom, T-Mobile & Cisco.
Joanna Ostafin Co-founder & Lean UX Strategist
Co-founder of Project: People, co-founder of the Krakow Design Initiative (KID), organizer of DesignWays Conf.

As a Lean UX Strategist, she deals with... disagreeing with her clients - she supports them in verifying ideas for new products, services or businesses. She helps them to move from "innovative idea" to "real product", validating the assumptions based on business and strategic competences, UX, UI, Service Design and Lean.

Sincerely in love with the Lean approach (Lean Startup & Lean UX & Lean UX & Lean UX Research). She believes in workshops and collective building of projects, solving problems and generating ideas.

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